We look out for typical errors or symbols that aren’t used in email addresses, as well as possible typos. com, a ‘2’ instead of an symbol because of the keyboard placement in certain regions. Examples we’ve seen are ‘.ocm’ instead of. We look out for spelling mistakes and character mix-ups. By doing this manually, we can ‘fix’ addresses that are correct, but just written wrong, rather than considering them to be invalid and having to remove them. When helping clients to resolve the Mailchimp Omnivore issue, we typically run email validation and data clean up tasks.Īn email validation service uses technical means to assess whether an email is deliverable to a certain address, or not.ĭata clean up is when we look at addresses that appear to have errors. Their rules are strict, but it’s understandable. When this happens, due to the shared server sender reputation, Mailchimp pays the price. Often, that means people who aren’t aware of best practices and could unknowingly make mistakes.
They attract a lot of users that might be new to email marketing. Mailchimp is the market leader, which means they are the go-to when it comes to email marketing. Although we help customers regardless of email marketing tool, we’ve responded to some Mailchimp Omnivore specific requests. Here at tye we help our clients achieve more effective email marketing by cleaning their lists and helping them to improve their list hygiene. How we helped real businesses overcome the Mailchimp Omnivore warning If they’ve never opened or engaged with an email, or if you’d received a spam complaint from them, you’re better off removing them from the list to stay on the safe side. If you have previously emailed these contacts on Mailchimp or with another ESP (email service provider), review the data you have on their engagement. Have you emailed them frequently? If your list is old, and you haven’t contacted them in a while, or ever, they aren’t guaranteed to be active contacts. Once you’ve ensured that you have permission to email these contacts, and the addresses are all correct, look at how long you’ve had your lists. You may want to outsource to data cleaning tool, who can help you with using validation methods and spotting potential errors.Ĭheck out our real-life examples of email list cleaning for Mailchimp Omnivore later on in this post. We’ve estimated that it takes a human about 3-5 minutes to clean one data point. Human error happens, so review your email list and look out for typos and keyboarded misses.ĭepending on the size of your list, this can be a lengthy task.
Omnivore may show a warning if you have imported contacts without proof of opt-in, especially if you must comply with strict GDPR rules.Īs we mentioned, incorrect email addresses cause hard bounces and will be picked up by Omnivore. This could be because your list is old, or perhaps you’ve bought or borrowed the contacts. If your contacts aren’t properly opted-in, then you’ll run into problems.