We prefer to have elements in the font and ice cream icon that can be taken apart and rearranged and used for different purposes in the future, such as printing on paper napkins, ice cream cups, cone covers, etc.īrand identity overall should compliment our sister brand logos (hence the colors listed above) but can be entirely different in terms of look and style (that's why we want mainly black and white). No need to have the whole logo that is in an emblem shape that is completely fixed. We do not need a mascot-type cartoon character like we have for our ice pops. The logo should incorporate some form of an ice cream cup or cone that can be used as an avatar or an icon. We'd like the logo to be mainly black and white with the intention that the product packaging of the ice cream tubs in the future will incorporate some colors (one or more of these PMS623, 607 and/or 485). Include tag line if possible: Treat yourself Image we want to convey: luxury, elegant, high quality.
We started making ice pops under the brand Lola's Ice Pops, please take a look at our branding there (but we'd like to launch our ice cream under a completely different brand. Hello designers, we are an artisan frozen confectionery maker in Hong Kong.
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